The second Solo Salon focused on a topic that sits at the heart of independent work: positioning.
For solopreneurs, creatives and independent professionals, positioning is never only a marketing question. It is also a question of clarity.
What do I stand for?
Who do I want to reach?
What do I want to become known for?
For this evening, we were joined by Alex T. Steffen as our special guest. As a keynote speaker, management consultant and author, Alex brought deep experience from the fields of communication, personal branding, leadership and organizational change.
He was joined by Jamaine Pulat, an experienced sales expert and relaxed co-moderator for the evening. Together, they brought the topic of positioning to our living room stage at Ocean Studio Berlin and opened a conversation that was both strategic and personal.
The central idea of the evening was clear:
Positioning is not about becoming louder.
It is about becoming more precise.
Alex shared impulses on how to position yourself as a thought leader within a specific niche and why independent professionals need more than a broad description of what they do. They need a point of view.
A strong position helps others understand where to place you. It makes your work easier to remember, easier to recommend and easier to trust.
But the evening also showed that positioning is not just an external exercise. It asks for inner alignment. The clearer we become about our values, strengths, audience and direction, the easier it becomes to communicate our work without pretending to be someone else.
The room was filled with creatives, consultants, coaches, founders and independent minds from Berlin. Through conversation, reflection and shared questions, the evening moved between business, identity and creative practice.
It was not a lecture about building a brand from the outside.
It was an invitation to look inward and ask:
What is the compass behind my work?
A big thank you to Alex T. Steffen and Jamaine Pulat for shaping the evening with their insights, experience and generous presence. And thank you to everyone who joined the conversation and turned the second Solo Salon into another meaningful gathering.
Solo Salon #2 reminded us that positioning is not a fixed sentence.
It is a practice.
A way of aligning what we do, how we speak and why it matters.
With gratitude,
Alex
Creators Foundation
